R+Co EDU

Facebook for Beauty Professionals

In this power hour focusing on Facebook, we unlock tactics to connect and engage with your local community, reach prospective clients, and how to repurpose and repackage content to bring on the likes, comments, follows and connections.

Virtual Consultations

The world has changed—and so has the art of the consultation. Cut down a client’s time spent in the salon without sacrificing the quality of this integral step. In this class, we will teach you techniques to maximize and conduct a successful virtual consultation.

Pinterest for Beauty Professionals

In this session, learn Pinterest strategies for beauty pros. From board basics to analytics and engagement, discover how to pin with purpose.

Instagram For Beauty Professionals

In this session, learn Instagram techniques for beauty pros. From your handle and your bio, to your captions, hashtags and engagement strategy, maximize every minute you’re spending on the platform.

Capturing Your Work

In this three-part class, we’ll give the tools needed to create a clear vision for your next photoshoot. From concepting, casting, budgeting, art directing and post-production with Howard McLaren + Douglas McCoy.

E-Earning- Social Media Strategies for Affiliate Marketing

In this three-hour affiliate boot camp, learn strategies to unlock a 24/7 revenue stream. Beyond product pics, learn the techniques to create content that converts to sales—and how to use social media to build your empire.

R+Co Product Knowledge Class

In-depth product knowledge featuring a R+Co Global Educator. In this class you will cover ingredients, tips + trips and popular product cocktails to help you better navigate the R+Co line. Product knowledge is a critical skill to help you provide your clients with expert hair regimen recommendations and increase your retail sales.

R+Co BLEU Product Knowledge Class

During this class we will thoroughly review the BLEU product line and provide you it’s features, benefits and uses. Product knowledge is a critical skill to help you provide your clients with expert hair regimen recommendations and increase your retail sales.

R+Co Master Class

Step into the minds of hair industry masters—renown artists who are at the top of their game both on set and behind the chair. In the Master Class series, R+Co brings you acclaimed editorial experts from around the world ready to share their time-tested techniques and best practices. Join them as they walk you through the groundwork needed to help you step up your skills and recreate the iconic styles that propelled their careers—and could propel yours

For 2021, join The Master: Sylvestre Finold, @sylvestre_finold. A London-based artist, Finold has gained notoriety through not only his editorial work, but also through such accolades as British Avant-garde Hairdresser of the Year (‘18 + ‘20), AIPP (‘18 + ‘19) and International Hairdresser Winner (‘18 + ‘19). Join Finold as he guides you through four R+Co Master Classes that explore techniques that can be applied both in the salon and to editorial work. The final class will be a culmination of all skills learned to help you create your own editorial look.

Master Class 1: The Fundamentals of Braiding – 4/19, REGISTER
Master Class 2: Creating Different Textures – 6/28, REGISTER
Master Class 3: Perfecting Rolls + Ponytails – date to be confirmed.
Master Class 4: Creative Editorial – date to be confirmed.

R+Co Business Class: The Virtual Salon Series

For salon owners and stylists who feel uneasy with the tech-heavy, Silicon Valley way of life, selling online can be an unfamiliar proposition.

No longer. Welcome toTHE VIRTUAL SALON SERIES a four-part business course from R+Co EDU. Structured to support your brick-and-mortar salon, this series helps you create additional revenue opportunities by establishing a virtual salon business that drives around-the-clock sales—even during non-business hours. Led by a variety of in-the-know experts, each session reviews different aspects of your business and provides practical and customized tools to grow your virtual salon and achieve your goals. Once you complete the course, R+Co will help you keep your virtual salon’s doors opens by extending ongoing support so you stay on track and realize success.

SESSION 1

FROM IRL TO URL

Review your virtual salon sales potential and gather the tools necessary to start building your online business in this intro class. From brand building to creating and managing a marketing plan, this session will teach you to think like a retailer when selling online.

SESSION 2

THE BUSINESS OF SOCIAL

Evaluate and then identify and leverage your social media platforms to grow and engage your audience in this social media-centric session. Learn how to attract new clients, keep them coming back and drive retail sales through your various channels.

SESSION 3

CHECK OUT NOW

Gain a view from your client’s chair (virtually) in this session. Unpack what drives people to click and buy, how to harness call to action and make small tweaks to your strategy that will yield big results.

THE VIRTUAL SALON SERIES is open to salon owners and managers, and we strongly encourage both to attend at the same time to maximize your results. R+Co EDU. requires you to attend all three sessions via Zoom in order to participate and graduate from this course. All sessions will run from 2:00 P.M. EST to 5:30 P.M. EST.

Cost:
$1,500 or 7,500 points per salon
Complimentary for the first 20 salon registrants.

April + May sessions will be held on 4/26, 5/3 + 5/10.

April + May Registration

ICYMI: Past R+Co EDU. Events